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What are Brand Values Brand Strategy


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What are Brand Values Brand Strategy

Date: 2013-08-16 11:54:58

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What are brand values?
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Values are so vitally important in branding. When you develop your brand based around your core values, you are developing a sustainable brand to last the lifetime of your business as your core values very rarely change. Your logo and colours must be designed specifically to reach your target audience psychologically and immediately communicate all the values that sit behind your brand using non-verbal communication.

This video was created for one of our clients, to help them complete the values questionnaire in preparation for the brand strategy and brief creation session we were delivering for them the next day. We thought it would be good to share it with you so you could pick up some tips to help you create your core brand values.

As I cannot attach a document to this video, please email advice@howtobuildabrand.org if you would like us to send you the brand values document.

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