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The #1 Variable of Success for Every Business Inside 4Ds

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The #1 Variable of Success for Every Business Inside 4Ds

Date: 2019-08-01 19:34:18


In a recent 4Ds session, Gary meets with a group of entrepreneurs to give them some business insights and answer their questions. The group discusses sales vs marketing, transitioning traditional ad budgets, why quality outweighs every other variable and plenty more… Enjoy!

1:20 – 8:10 | Measuring the ROI
12:01 – 14:05 | Doing what you’re told to do instead of what you want
14:06 – 19:45 | Balance between brand and selling
19:49 – 21:20| Testing and building
21:21 – 24:20 | Video is the answer
24:21 – 27:12 | Forcing someone to use your product
27:13 – 30:53 | What is the best way to figure out value for your audience?
30:54 – 38:10 | What kind of business do you want to build?
38:11 – 39:27 | Should I triple down on my strengths?
39:28 – 40:00 | How do you get over your fears?
40:01 – 41:42 | Reputation

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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