Date: 2013-08-06 12:33:17
Do you know how to write a great tagline?
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Do you want your brand to communicate exactly what it does that suggests your competitors don’t, such as Duracell ‘Lasts Longer’ or Subway ‘Eat Fresh’? Do you want to build your brand based on the feelings it creates for your prospects, such as McDonalds ‘I’m Loving It’ or KFC ‘Finger Licking Good’?
What do you want your strapline to communicate? Do you want it to be straight-forward, honest, short, directive, emotive, etc…? You must step into the future and think about what kind of brand it is that you want to build. Get this right and you will be building your brand on a very solid foundation.
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