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How To Create An Email Newsletter


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How To Create An Email Newsletter

Date: 2013-11-29 11:35:31

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So first of all… what is your reason for creating the newsletter? Remember that most people are now trying to do more with their time for less money, so you are competing with a lot of distractions and other things that are trying to take up your customers time. This means that your newsletter has only a few seconds to either engage the reader into reading your content, hitting the delete button or even mark it as spam. So think very carefully about what you want the purpose of your newsletter to be and consequently the content you put in it to engage with a certain target audience.

Once you start it, people will be expecting it at the same time each month. If your purpose isn’t strong enough, you will soon make it less and less of a priority because you won’t be getting what you want out of it. Does this sound familiar with any other marketing activities you have tried before?
So be very clear about why you are doing it and what you want to get out of it.

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